Technology is progressing and today it is necessary to have basic digital competences for almost any work. The companies also want to optimize their resources. But it is important to go beyond evaluating the digital competencies that are required today. And it is even more important not to be afraid of change, but rather to adapt to the ability and learning to be dominated by technological knowledge. In fact, we do not know how to use a collaborative work tool like Google Drive we do not know how to work in the group; It does not have the value of being active in social networks by posting messages when the network is burning and damaging the image of the company.
But let's step by step. What are digital capabilities? Digital competences are a necessary set of knowledge and abilities to benefit from digital technology and information in all areas of our lives, including work and education. With all this in mind, it is convenient to explain the digital competence most demanded by today's companies:
- Digital knowledge. Adaptive ability professionally and personally in the digital economy. A digital knowledge professional is capable of effectively using digital resources and tools; use tools and digital media in their professional development; Understand the hypertextuality and multimodality of new digital media.
- Information management. The ability to find, obtain, evaluate, organize and share information in digital contexts. The professional who knows how to manage the information likewise knows how to navigate the Internet to access information, resources and services; Make effective search queries for your purposes on the Internet.
- Digital communication. Effective communication, communication and cooperation with digital instruments in digital environments. Thus, it is capable of communicating effectively asynchronously; Participation in online conversation and discussion with valuable contributions.
- Work on the net. The ability to work, cooperate and cooperate in digital environments. So, it includes: working with digital media, processes and shared goals; collaborative documents produced online; using digital brokers, communicate efficiently and productively with their colleagues.
- Continuing study. Manage the autonomous way of learning, to know and use digital resources and to keep and participate in the learning communities. Add: manage your digital training; Use the Internet to be up to date on its specialty or knowledge area.
- Strategic vision. Have the ability to understand the digital phenomenon and enter into the strategic directions of the organization's projects. Together with the main keys and trends in the digital phenomenon; Understand how new digital logics can influence the strategy, users and competitors of their organization.
- Leadership in the network. The ability to direct and coordinate the work teams, distributed in the digital network and in the digital environment. In this way, promote, promote and facilitate the use of digital instruments in the group to achieve the goals and results; Promote and facilitate organizational structures to circulate information in the group.
- Customer orientation. The ability to understand and satisfy the needs of new clients in digital contexts. Forget the monitoring of the main actions of your client / user in the Network; to know the customer profile and know how to relate it on the Net; Use the network to find out about the current needs of customers and users.