News
30/05/2019
We will give 5 reasons to use the videos in your marketing strategy
Those who are wise in marketing, or companies that use a good marketing strategy, use videos wherever they are: YouTube, landing pages, educational recordings, emails ... The videos are designed to introduce trademarks and build close relationships with customers.
After research by Hubspot, companies have published a total of 18 videos a month. Certainly, videos must be made and columns of digital marketing strategy must be. Here are five reasons:
1. Videos can improve SEO
According to the research, 65% said that after they had seen a video, they went to the brand's website. That is, a high quality video (with high quality content) awakens the customer's interest. So, if your videos get more and more visits, your website will also have visits, which will help you to boost posts in your browsers.
According to the research, 65% said that after they had seen a video, they went to the brand's website. That is, a high quality video (with high quality content) awakens the customer's interest. So, if your videos get more and more visits, your website will also have visits, which will help you to boost posts in your browsers.
The new Google API is capable of finding out about images and words on videos, which will also help SEO, linking the keywords and video in your site.
Additionally, videos can be shared on multiple platforms and this is also beneficial.
It should also be taken into account:
● Make short videos. Much more than 2 minutes.
● What is said in the video is also required in the text.
● Optimize: put useful titles, descriptions, meta-tags, etc.
● Select the appropriate video thumbnails.
● What is said in the video is also required in the text.
● Optimize: put useful titles, descriptions, meta-tags, etc.
● Select the appropriate video thumbnails.
2.Video allows users to have more time in the web
In an article by TJ McCue for Forbes, the data is clear: with video pages, users spend 88% more time. The reason is clear: videos are more interesting than texts, and we have the ability to better understand what's in the videos.
3. The videos are fascinating
Videos are more fascinating than text, because it mixes noise and movement. The two senses attract us a lot.
Videos are more fascinating than text, because it mixes noise and movement. The two senses attract us a lot.
Audiovisual content is 60,000 times higher. The things we see are much easier to remember, according to research, a 95% chance of remembering and reading what we've seen 10%.
4. Encouraging video conversion
Pages with videos have 80% chance to convert users. Through video, getting confidence is much more complicated, which also turns conversion.
Pages with videos have 80% chance to convert users. Through video, getting confidence is much more complicated, which also turns conversion.
5. The videos are better for sharing
In Wordstream, social videos have more than 1,200 resources available for sharing texts. Sales and Marketing Solutions share 20 times the number of Linkedin videos.
In Wordstream, social videos have more than 1,200 resources available for sharing texts. Sales and Marketing Solutions share 20 times the number of Linkedin videos.
What do you think about the new data? You're ready to make videos, right?
Information source: entrepreneur.com
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