News
10/07/2018
Telefónica launches its machinery to boost Aura
Ads at bus stops, videos on social networks, advertising in the media ... Telefonica has launched all its machinery to publicize Aura, its digital assistant based on the fourth platform and artificial intelligence. A movement led by the president himself, José María Álvarez-Pallete, who has already made it clear that Telefónica's intention is to revolutionize the relationship with the client and return the management of data to the user.
The company wants the public to know Aura and the way to interact with the digital assistant. Thus, Telefonica will begin to implement in Spain its device for home, Movistar Home, presented in February at the Mobile World Congress in Barcelona, with which the client will access Aura.
With that objective, the teleco has designed a plan with a broad campaign, named Meet Movistar Home, to publicize the team among customers.
The objective of Telefónica is to launch the device to the market in October.
"We want to make the team known to Telefónica's customers," said Óscar Mancebo, head of Aura's development, in a presentation with the media.
Now, the operator is going to install Movistar Home and Aura in six large stores, three in Madrid and three in Barcelona, so that customers can try this digital assistant to receive user feedback and improve the device. The equipment can already be tested in the flagship of the company in the Gran Vía of the capital of Spain.
Among other novelties, with Aura will change the way to handle home automation services. Mancebo has put examples such as the management of television with Movistar +, which can be done orally with Aura.
In addition, it will allow the management of telephone calls received by the user. Another of Aura's services will focus on allowing the client to know what rates they have contracted or what the expense is. "It was born with all the integrated services in the home of Movistar," said Mancebo. Starting in October, Telefónica will take the service to more Spanish cities with new use commands. "We will have defined more tools of use once we have analyzed the use made by users in these months," says Mancebo.
In general terms, Aura is Telefónica's biggest technological bet of recent years. In the first phase, the digital assistant is premiering in six countries, the United Kingdom, Germany, Brazil, Chile, Argentina and Spain itself, with four languages, Spanish, Portuguese, English and German. In the project, Telefónica has had the backing of the technological giants Facebook, Google and Microsoft.
With respect to privacy issues, Telefónica managers have ensured that conversations are not recorded, while the data is stored in secure sites, always under the control of the customer.
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