Cups of coffee or prepared hot plates, beers that are chilled on opening, toast, or bottles that light up for DJs ... Smart packaging or smart packaging is here.

As an integration between the physical world and the digital world, packaging of this type has been arriving slowly and quietly, but the role of packaging is being determined. It is evolving the concept of what a ship is and what it does or what it is worth, and it will bring a revolution to the brands that was the key, in whatever and whatever medium.

As stated, coffee mugs or prepared hot plates, beers that are chilled on opening, toast, or bottles lit by DJs, a QR code explains labels, recipes, stories, recipes, use and effects. , show their traceability of logistics, choose the color and number of the hair dye until they find it in the mobile street address or in the same store, to immediately request information on the stock of the refrigerator in the supermarket ... these are the innovations we are seeing in this area and we will see Some technologies include packaging, such as special inks and pigments, sensors, codes, humidity or temperature-activated materials, microbacterial detectors that identify changes in product conditions, etc., virtual reality, Internet of Things (IoT) or scanner tuning. thanks to previews like ments.

Currently, 11 multinationals are working in this field. This also predicts what will come in the next decade. Until now, the packaging and packaging industry had not experienced so many challenges and opportunities.

More than one package

In fact, in just a few years, the packaging will surpass its protective and identifying function (guaranteeing the quality of a product), turning it into 'supercars', offering a personalized and communicative experience to the consumer. Not only the product, but also the purchase and the brand, which will be more important to the consumer.

These ships will help provide feedback on choosing, buying, falling in love, entertaining, product usage and satisfaction, giving brands 'insiths' based on opinions and feelings that will help them generate analytics in real time.

Smart packaging will also play another role, which will be important and collide in the field of logistics and B2B operations. It will enable the location and traceability of a product in a warehouse or in a transport chain, provide information on container contents and formats, warnings of warnings, or a product's lifecycle in linear, embedded IoT networks of different digital operator platforms.

This feature will dramatically improve efficiency, transparency and security of the supply chain, while also providing insightful analytics and assisting in sustainability, time and stock upgrades.

From one end to the other

Smart packaging is an unstoppable trend that will create a revolution in multiple sectors, being predictable, by the way, in several break-ins across multiple sectors or businesses. Therefore, there is a two-fold revolution: on the one hand, in the consumer side (active packaging) and on the other, in the logistics side of the distributor (intelligent packaging). Packaging will generally create, strengthen and strengthen relationships among all stakeholders, raising them to levels we have not yet known. This will force them to pay more attention to their expectations, needs and services.

And they will have to deal with the need, because in a field that is so competitive, it is useless to arrive late… otherwise, some will do it first. Smart packaging is no longer an option; it has become a necessity and needs to be added to it as soon as possible.

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