Orange, the first Spanish operator to have a store in the metaverse

Orange opened a store in the metaverse and thus became the first company in the Spanish telecommunications market to open a commercial space in this new virtual world. It also reached a deal with Meta to include Meta Quest 2 in its portfolio of virtual reality devices.

The Orange store in Metaverso displays products from brands such as Oppo, Honor, Huawei, Samsung, Xiaomi or Google, as well as Meta, which customers can manipulate in a 3D view, with demos, promotions and access to the online store.

Customers will be able to be assisted by an in-store salesperson, in the form of an avatar, who will provide advice on Orange products and services. It's a new experience that takes customer interaction capabilities to a higher level, bringing the Metaverse's vision closer to being a virtual environment that replicates the possibilities of the physical world.

Customers who enter the new Metaverse store will find attractive discounts on the price of the products and services they decide to buy in the physical store. The process is very simple: if you register with your email, you will receive a redeemable code at checkout.

This immersion in the virtual world and the ability to interact in real time is possible thanks to Orange's commitment to the deployment of next-generation networks, such as its 5G network or Infinity fiber (via XGSPON), which can reach 10 Gbps. The company invests 20% of its annual revenue to meet the evolving needs of its customers, as they are realized in new services and content.

According to Diego Martinez, Director of the Business Unit at Orange Headquarters, "when our store was inaugurated in the metaverse, we became a pioneering company in this environment, deepening and, more importantly, improving our commitment to innovation and digital transformation. Thus, they have another point of contact with the company."

The Orange store in the metaverse therefore joins other innovations that have been pioneers, such as the WhatsApp service, or proximity proposals, such as the Store Customer Support service, which offers a face-to-face service in more than 144 stores, where specialized staff can answer any question, commercial or technical. it solves