The US multinational has introduced the idea of ​​linking crypto assets to some of its sports shoes, allowing users to buy and sell digital shoes.

Nike has already patented its slippers with blockchain. With this idea, the company wants to end up with fake shoes.

What's the idea? Something physical (slippers) is about merging with active cryptos (or tokens). The tokens would be generated in the Ehtereum blockchain. That is, each CryptoKicks (shoe plus tokens) would carry a digital asset as an identifier.

Nick explained that when a buyer buys his shoes, he will have to scan a code through an app. To unlock the token, the shoe code must be identified with the buyer. In this way, it is guaranteed to be a real shoe.

The shoe retailer is moving a lot of cash over the course of the year (more than $ 1 billion), which is why Nike wants to make a strategic move around it.

Blockchain's authenticity certification can be used to consolidate the current sales system by increasing the confidence that shoppers place in second-hand markets and adding a limited edition concept that drives up prices. There will only be one digital shoe in the world like yours. How much would you pay for it?

With this initiative, the company aims to automate the creation of crypto assets related to footwear or digital design files. His application describes the online clothing and footwear market where users can "extract, win, buy, receive, store and transfer solutions based on tokens, cryptocurrencies and blockchain."

What do you think of this CryptoKicks idea?

Information source: retina.elpais.com