Digital acceleration has increased the need for technology-savvy employees to adapt to the new market. Digital talent is needed, the job market has been transformed, and in response to this, much more complex professional profiles with key digital skills are required. “A digital expert, in addition to technical knowledge, must have skills that allow them to live in constant change, such as resilience, empathy or flexibility, which are essential to adapt to this new environment,” explains Rodrigo Miranda, ISDI’s leading digital transformation business school CEOs. “New generations know that they need to strengthen training to deal with the current uncertainty and the severity that this creates, as well as to fill positions that did not even exist before,” he says.

Although it is still too early to anticipate the job scenario, experts have announced that Covid-19 will launch job automation, splitting the market into two major blocks: key employees and digital experts. The Adecco Group identified this trend in its first study of the postcovid work environment. The pandemic has increased the demand for jobs that require little training (carriers, innovators, cleaners ...), that is, all the professions that have been valued by quarantines and yet are conditioned by precarious contracts and salaries. To address this issue, it is essential to focus on training in a sector with better job prospects. In this sense, technology is one of the most attractive areas of the greatest future.

According to ISDI’s map of professions, digital acceleration has created a total of forty digital professions, with positions with more stable prospects, higher salaries and those already demanded by companies. The list includes positions such as Digital / Data Analyst, which requires hybrid knowledge of measurement and strategy to make sense of the data obtained; or an eCommerce Manager that combines design and logistics technologies with knowledge of marketing or web positioning. Other positions requested include Blockchain technology and virtual reality professionals, experts in Salesforce and cybersecurity. But above all, the demand will include profiles of "digital translators": people with responsibility for the business (sales, marketing, management, etc.) who have a strategic vision and are able to reinterpret the market. Common denominator? All of these new positions require a constant reinvention of professionals, or their skills will quickly become obsolete.

Training adapted to the new situation

The digital transformation is not limited to repeating analog habits in a new environment. It is a process of complete reconstruction. “It is necessary in this sector, for any profile, to work from the knowledge of technology to the development of skills related to it, the professional evolution that requires adaptation to continuous learning and updating of knowledge,” explained Rodrigo Miranda. ISDI’s work is particularly effective at a time when mainstream education has become obsolete.