News
17/01/2019
Mines in the network
New York Magazine believes 40% of Internet traffic is done by robots, not people. Until now, it has been talking on fake news, or in the profile of fake followers in social networks but it seems that the traffic of some websites may be fake.
According to Josep Lluís Micó, the URL journalist teacher is said to be short. Micó believes that half of this artificial traffic, which is about 20% and 25% lower, is impersonators, some imitators have the ability to not even know about who they are in fraudulent personality. Some uses are legal, like Google, for indexing websites. According to Gemma Vallet, the innovative director at PHD Median and professor at La Salle -URL. "In the future, 60% of large companies will have a boat." Things get worse with bot's assumptions when they are used to increase the reputation of a person or when they are used to increase website visits: they have a direct impact on advertising measures.
It's already an old buyer of fake watchers, the problem is that they are trying to cheat advertisers now, with the intention of paying more for advertising. They also fear that most of the traffic will result in robots. The New York Times in 2013 explained that half of the traffic in Youtubas was created by bots.
Future qualitative measurements will be more important than quantitative ones. This year, they say, advertising on TV will be lower compared to what's on the Internet. Enrique Dans believes that advertising is now an invasive one, because he thinks he does not clash with the best. Advertising is ubiquitous on the Internet but it is not the omnipotence; It requires traffic, the people who go to websites and the content that is set to ad.
With all that is happening, the quantity will be ignored and only the affinity will be considered. "They will look for people who look like brands with values," says Vallet.
As they say in the article, the Internet is a mirror of our society, there are people behind the bots and even people who are misused. The use we find in our society as an occupation. Although the Internet was free, unregulated and governed by government, the law also needs to prevent everything from being untruthful.
Information source: lavanguardia.com
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