For 5 years now, Satya Nadella has been the head of Microsoft and since then the company has followed other ways, such as almost everything in the "cloud" and has recovered its value in the Bag. Will it be enough to overcome Apple, Amazon and Google?
In the 90's Microsoft was old and slow, like Clippy dog assistant. Clippy was always there, even if the help of the user was not very helpful. Over the years, he has been lagging behind with other companies, but five years ago, President Satya Nadella has changed a lot. So many have changed, nowadays, in the Purse, which is more valuable than the Apple company. His president has written a book explaining what he has done, because everyone wants to know how he got it.
In the 80's, things went perfectly with Microsof, PC and Windows. But over time, the company did not anticipate and when internet, mobiles and tablets appeared, nothing remained. They tried to make a change in 2012 in order to take over the train and Nokia bought it for 5,400 million, but things got worse and the company lost a lot of money and there was an 18,000 disbursement. Satya Nadella opposed the purchase of Nokia and within 5 months she became the 3rd president of the company after Bill Gates and Steve Ballmer.
When he became president, 13,000 employees told Nadella that "our industry does not respect tradition, it just wants innovation." From then on things have gradually changed. The most obvious change has begun in contact with companies that have been competing so far, such as Linux, Apple and Google.
Nadella has made a major change to the company, "it is a company that is living in the future and has been able to believe that it is the workforce and the client".
Buying the Github free software platform was a great change, because Nadella was opposed to free software. Another great step forward has been to work in the cloud. The next bet will be made in artificial intelligence. They have only managed to block Outlook's thinking times, as well as displaying appropriate Power Point photos according to their content.
Another great problem with the company was that the workers were uncomfortable and unhealthy. Nadella wanted to turn it over again. In this way, in Microsoft's market value exceeded Microsoft Apple in 2018; It has a value of 815,000 million dollars now; $ 110.98 per share. And a very interesting data; 17% of workers who went from 2016 to 2017 returned to the company.
Things are not easy to see in the future but staff think they are in the right direction.
Information source: elpais.com