By 2020, companies have been forced to accelerate their digitalisation and have advanced several years of projects they had planned for the future, in a trend that will continue to grow. The health crisis we are experiencing has completely changed our habits as citizens and consumers, and as a result, new graduates and young professionals are forced to understand the new rules left by the new economy, known in some areas as “Never Normal”. In other words, they need to understand what knowledge and skills companies that are best suited to this normalcy will require if they are to succeed in their professional careers.

Javier Rodríguez Zapatero, president of the ISDI digital business school, stated that "there will be no digital transformation in the company unless it happens first." In other words, the business world needs to adapt to this new era. And the pandemic has served to highlight a trend that was already growing exponentially. “The physical world that was denied us in closure has caused a large part of reality to jump into the network environment and companies, which have helped them understand how fruitful and effective some of these processes are, have decided to take it forever,” said Rodrigo Miranda, ISDI and Digital MBA CEO.

This digitalization is creating new profiles and needs in the workforce. To meet this demand, companies are looking for specific skills in new graduates to lead the digital world. In addition to having more technical skills, Dionís Guzmán, director of ISDI in Barcelona, ​​believes that, in the case of most junior profiles, "many organizations prioritize commitment and the ability to link to the project in a stable and lasting way." Therefore, this original digital school emphasizes programs like its Digital MBA, which guarantees almost 90% employability among its students who are trained in the attitudes and skills of the new economy.

Agility and flexibility of new profiles

Being the best digital professional is a big challenge. Nowadays, and more in this extraordinary and changing context, it is necessary to opt for specialization, so that a position can be applied for in major companies like Accenture or Damm. According to the ISDI president, the Digital MBA, which arrives in Barcelona for the first time in October, is “one of the most revolutionary in the training market, responding to a common problem among young university students who are simply unprepared to find a job.” Raimon Miret , Acknowledged the CEO of Iberia Products at Accenture in Barcelona: "The relationship with ISDI is very close, as it forms the most sought-after talent in the market, which is also what our company demands the most."

ISDI’s Digital MBA was created to meet the real needs of companies today, “providing hard and smooth capabilities to future promises, a set of skills and knowledge that are resilient to leading companies in the sector,” explains Rodrigo Miranda, DMBA program director. Miranda stressed that companies are now "looking for professionals who are able to adapt to the new digital normality, who have a vision and understanding of the economy of this era, profiles who know new tools and technologies and their application in business."

New professionals will also have to deal with the situation created by Covid-19, something that Accenture already calls “Never Normal,” unlike “New Normal,” which will have to change and adapt to any role or profession we knew so far. “It is necessary to develop classic IQ into what we call Digital IQ, as it is essential to perform any task and be competitive,” acknowledges Miret.

And it may seem futuristic, but research shows that 80% of the jobs that will be available in ten years' time do not yet exist. “Although we don’t know what technology will look like in 20 years, we can know that those who work in the digital environment, who increase the speed of change exponentially every year, will be professionals who know how to evolve in a constantly changing environment,” says Rodrigo Miranda.

New profiles need to be trained in technology, they need to excel in speed, speed and flexibility, and they need to be “more renaissance and more complete, able to understand how different technologies connect and can help businesses thrive,” says Javier Rodriguez. Moreover, Dionís Guzman asserted that "while digital skills are clearly positioned as the most important, there are others that have a similar impact on a good number of roles and profiles." Most notable would be “the ability to manage a state of resilience and uncertainty in an efficient and constructive manner”.