Digital Marketing Manager is the digital profession currently in demand. However, those who get the highest tolls are the director of digital transformation, according to the latest report entitled 'Top 25 of the Digital Professions', published by Inesdi Digital Business School. Among the most successful technology profiles, the highest paid are the lead scientist of Artificial Intelligence and the developers of mobile applications for IOS and Android.

Digital Marketing Manager, Digital Account Manager, Community Manager, Digital Communication & Brand Manager and SEO Content Manager are the five most demanded digital professions, as indicated in the inesdi Digital Business School 2020 report of the 25 most demanded digital professions.

The research also mentions 15 other technology professions requested. Thus, this list consists of the following professions: mobile app developer for IOS; Android mobile app developer; backend developer; 3D modeler and animator; web developer; consultant in the SAP ecosystem; consultant on the CRM Dynamic platform; CRM Salesforce Internet Vision Consultant; Principal Engineer.

The most appreciated

Research shows that the most demanded digital and technological profiles do not correspond to those that get better remuneration. Thus, the three most appreciated professions are the director of digital transformation and the corporate hacker (CDO), the director of digital transformation and technology and the digital business manager. The salary band of the former stands between 90,000 and 200,000 euros per year. The second, between 80,000 and 150,000 euros per year, while the digital business manager earns between 70,000 and 120,000 euros per year.

The leading scientist of Artificial Intelligence is the highest paid technology professional (between 50,000 and 65,000 euros per year). It is followed by the developer of mobile applications for IOS (between 40,000 and 55,000 euros per year), which the developer of mobile applications for Android earns the same salary. Artificial Intelligence goes up, because the next highest-paid technological profile is the Artificial Intelligence researcher (between 40,000 and 50,000 euros per year). However, the expert in Artificial Intelligence solutions for BOTS is on a medium-low list among the 25 digital professions (between 40,000 and 50,000 euros per year).

The previous research of the Inesdi Business Digital School placed the Director of CDO Digital as the most appreciated profile among digital professionals. Four other profiles were CDO & IT Director, Chief information security officer (CISO), Artificial Intelligence bot manager and Digital Business Manager. However, another one, the Ecommerce manager, must be added to this list, since its remuneration was equal to the fifth.

The president of Inés, Juana Sánchez, states that "in the scenario that opens after the crisis of the coronavirus, it will be the key professions that have related to the data and those that have related to the digital business".

Strength of the digital marketing manager

Digital Marketing Manager is the most demanded digital profession since 2015, with a salary band between 50,000 and 80,000 euros per year. 24% of the offers are allocated to this task. This professional develops, defines and executes the company's digital marketing plan, provides the main key performance indicators of the marketing department and performs cross-sectional actions, defines, manages and oversees the digital marketing strategy, provides budgets to the disciplines (inbound marketing, social media marketing, SEM, e-mail marketing) and researches market, competition and trends for the creation of a digital marketing strategy.

These professionals are required to have a degree related to Marketing, Communication or Advertising; understanding the most current marketing concepts, as well as the best digital strategies, technologies, methodologies and practices; crm, big data, database and digital analytics tools; knowledge of exponential technologies, technology and Artificial Intelligence applied to marketing.

Earlier this year, Joana Sánchez already highlighted the demand for digital marketing professionals: "Increasingly, they are being asked for more knowledge about automated data, even in artificial intelligence." He also mentioned a new need for professionals: "More technologically-based creative profiles are requested. In this category of Teknosormen, a position of digital designer that identifies creative, communicative and useful solutions for the development of digital graphic products".

Sanchez also referred to hacking-related locations, which offer opportunities to digital professionals capable of transforming companies.

For the most valued professionals, the Director of Digital Transformation and the Corporate Hacker (CDO) is responsible for defining and integrating the digital strategy into the company in order to achieve the objectives of the digital business that have been consolidated. It develops a culture of change management – along with human resources management – towards an agile and innovative organization, flexible, connected, collaborative, open and data driven. This is the corporate hacker, a profile capable of accelerating transformation.

Its functions include carrying out the company's digital transformation projects, accelerating the project of cultural change and management of data driven, supervising the proper functioning of digital services and products and delivery times, carrying out, creating and maintaining a dynamic professional team, oriented to disruption and new technologies , and keep the company at the forefront of digital evolution.