Google builds its entire business on user searches, now we have the biggest leak to date on how it works.

We go to it to consult millions of searches, and appearing in its first positions can make a business or a website a success or sink completely. Now, just at the moment when Google is carrying out the first integrations of responses with artificial intelligence, we have learned of the largest leak about its precious algorithm to date.

Google continues to build a large part of its income on its search engine, its star product. On it it builds its advertising business and other add-ons such as Google Chrome and its hegemony in other products such as Gmail or Workspace.

The massive leak of internal documents has revealed some of the best kept secrets of the Google Search algorithm. Thousands of documents have been shared with Rand Fishkin of the SparkToro platform, giving us unprecedented insight into the factors Google uses to rank content.

Thousands of internal Google documents were shared with Rand Fishkin, co-founder of SparkToro, and Mike King, analyst at iPullRank. These documents come from Google's Content API Warehouse and offer a detailed look at the elements Google uses to rank content.

What makes Google highlight one website over another.

The documents reveal the existence of 2,596 ranking modules represented in the API documentation, with 14,014 attributes. Although they do not specify the weight of each factor, they do confirm their existence.

Prominent among these factors are "Twiddlers," functions that can adjust a document's information retrieval score or change its classification. That is, making a website go up in the results or go down according to Google's own adjustments beyond its original algorithm.

In addition, reasons why content may be demoted are described, such as links that are rated as inappropriate, signs of user dissatisfaction in SERPs (search results), and product reviews that are unsatisfactory.

The impact of clicks and links: one of the most relevant confirmations of the leak is that the diversity and relevance of the links from one website to another continue to be key, despite the fact that Google has been removing weight from this factor.

The so-called PageRank, a concept introduced by Google in its first years as a company, still plays an important role in the algorithm, being in charge of 'sorting' the website according to how some websites link to others.

The documents emphasize that to maintain good rankings it is essential to create quality content that attracts diverse and relevant links.

Another crucial aspect revealed is the importance of “successful clicks.” This means that Google measures various metrics related to clicks, interpreting whether they have been satisfactory for the user or not.

The concept of "siteAuthority" also appears in the documents, indicating that Google uses this parameter to classify websites by their supposed authority. Additionally, it is revealed that Google uses data from its Chrome browser to assist in search ranking, through a module called "ChromeInTotal." These documents offer insight into how Google ranks content.