Xiaomi

Xiaomi Inc. It is a Chinese company that designs, develops and sells smartphones, applications and other electronic products. Since the launch of its first smartphone in August 2011, Xiaomi has gained market share in China and expanded its products to other electronic devices.

In 2013, the company managed to make the Xiaomi Mi 2s the best-selling smartphone in China, ahead of the Samsung Galaxy S4 and iPhone 5. In mid-2013, Xiaomi Inc. the company hired the Brazilian Hugo Barra, vice president of the American company Google. In October 2013, Xiaomi launched the Mi3 model, and it took 86 seconds to sell the first 100,000 units online.

Xiaomi is the Chinese word for "millet". In 2011, CEO Lei Jun said that there is more meaning than "millet and rice". He related the "Xiao" part to the Buddhist concept of "A Buddhist's single grain of rice is as big as a mountain." Suggesting that Xiaomi, instead of starting to look for perfection, wants to work from the small things. While "Mi" is an acronym for "Mobile Internet" (Mobile Internet in Basque). In 2012, Lei Jun said, the name is about revolution and is able to lead to an era of innovation. The latter meaning has been linked by various sources to the Chinese Communist Party's revolutionary slogan "millet and rifle".

As Xiaomi CEO Lei Jun stated, the company prices the phone almost at the cost of materials. Without compromising on component quality and performance compared to other premium smartphones.

According to Hugo Barra, "We are an Internet and software company much more than a hardware company". 94% of revenue came from the sale of mobile phones, and this proportion is growing.