News
20/06/2022
“Business is a very powerful vehicle for changing the world”
Adrián González is one of those young people who can be considered a model for his entire generation. At just 23, he is the founder and chief business officer of AboraWorld. ABORA is a company with many small startups spread throughout the world. The business was founded in 2016 as part of a LEINN International undergraduate project and has, in fact, been a great success so far. So much so, that one of their startups, OxRiders, was a third finalist at the Global Student Entrepreneur Awards 2019 (GSEA). In this interview, Adrian tells AboraWorld what they are and how they work. It also gives us a personal perspective on various issues related to the world of work.
What did you feel about receiving the third Global Student Entrepreneur Awards 2019 (GSEA) award?
One of ABORA's projects, OxRiders, received the award and the feeling was great, as we never won anything in this style and were presented with no expectations, but thanks to the finale and the finale, we realized we could have a place and we ended up being third. in the end.
What is AboraWorld?
AboraWorld LEINN (Entrepreneurial Leadership and Innovation) is a company that we founded during our international career. We were the first generation of LEINN International and our journey began in China, Shanghai, 2016. There we formed a team of two people of Chinese descent, one from Armenia, Costa Rica, Egypt and the Basque Country, and eventually we met a multicultural team that needed to start a business for four years.
AboraWorld is a leading company and we have different companies, such as BeMonkeys or OxRiders, that are startups dedicated to the product.
AboraWorld is made up of 10 people from all over the world. Our goal was to create a sustainable business for four years with turnover, profitability and other levels. Through AboraWorld we have smaller startups. Finally, AboraWorld is a company, a group of people, which includes smaller companies.
What kind of business do you have?
Primarily, all the companies we create or want to create must serve as technology, or technology-based, sustainable and harm the environment, and bring novelty and innovation. Right now, the sectors we are most focused on are entrepreneurship consulting in the United States, sustainable mobility, as in the case of OxRiders, and mobile phones and accessories, like BeMonkeys.
How do you work?
We have different ways of working. On the one hand, there is an internal idea, something that someone in the company does, for example, thinking that there is a market for electric motorcycles. Another way to create or attract startups is to apply ideas in Europe that have been successful abroad, thanks to the fact that we have been in different countries. And finally, another way is by creating a small team that has helped people from outside the world come up with ABORA.
What is the philosophy behind AboraWorld?
What we like is that we give everyone a chance, we don't discriminate against anything. A phrase we often use is "everyone's the right to flourish", which everyone has the right to flourish. On the other hand, being an international company and being around the world, try to respect all cultures and always connect with them so that you can make the best of each culture without opposing each other, as is so often the case.
What are the benefits of working in a multicultural company?
I think the diversity of ideas and opinions is quite greater than in local businesses. This is seen as an example of how you can catch ideas from around the world; that is, "we are seeing in China that this sector is developing a lot and I am moving directly to the European market". Someone in China could do that. That's a key factor. There is the biggest difference in the way business is done between the East and the West, in Europe and Asia, which is completely different.
Then cultural wealth is a plus. There are many ways to look at a topic, there is a great broad perspective.
Why this support for entrepreneurship?
We, especially LEINN, have realized that entrepreneurship is one of the ways to change the world. I think business is a very powerful vehicle for changing the world. We create small businesses and we believe that the world can change through them. So taking action is the key to taking small steps to that end.
What is the best candidate for a job?
I think apart from the academic spreadsheet, it is always important to look for an engineer, for example, because it is better to be an engineer, now that the current education system is looking for some skills that are very few in person, namely teamwork and flexibility, that is, adapting to the business situation. knowing and making the most of it, not classifying it into one thing. Don't think "I know how to make applications and that's the only thing I will do." No. "I know how to make applications, but I can learn to make videos ...". This usefulness and curiosity to learn new things are, in my opinion, essential. The world is changing fast and a career you learned 15 years ago did not require what you require today. Hunger for curiosity and learning are very important values.
What would you advise young people thinking about starting a business?
Above all, believe in them. They told us that we were very young to start a business and this is very common, but after creating ABORA and maintaining a whole team in three countries, then with startups, investments, we realized that we need to believe in ourselves, work hard and above all, patience. being. You can come up with a strategy for six months, but generally that strategy doubles in time and you can ask yourself what you're doing wrong, but in the end, be patient and believe in yourself.
How far do you want to go with ABORA?
We believe in the business model we created with ABORA. We want to create new startups that, while still taking care of those we have, are growing and helping people with ideas and above all. So we don't plan to finish four years, the timeframe that we were asked for for the project, we have a year left, and we want to move on, consolidating what we have and creating new things, especially attracting new talent, and I do not see an end to this yet. Just keep growing and see how far we go.
www.aboraworld.com
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