gameWorld

BIG Conference, benchmark in the video game sector (I)

The Bilbao International Game Conference ended the second day with Shuhei Yoshida, who received an honorary award. More than a thousand professional participants from 483 companies, including 40 local and international publishers, attended the event in Bilbao, where they had the opportunity to attend numerous conferences on the sector for two days. To all this was added the indie site, which showed more than 50 games.

Yoshida reviewed his career at Sony Interactive Entertainment, where he was a colleague of the PlayStation team from the first console. "Ken Kutaragi [designer of the original PlayStation] told me he was going to make a console with revolutionary graphics for less than $500. I was convinced he was lying," he joked. I was the first person with no technical background to join the project and started talking to Japanese studios and publishers about publishing their games on PlayStation. One of those publishers told us to come back when we sold a million PlayStations. Our marketing department also used that phrase for their campaigns. We ended up selling a million units. And we went back to see the publisher."

For Tomas Sakalauskas, the creator of Human Fall Flat, the physics-based puzzle game with gelatinous characters was his "last chance" to make it big in the video game industry. "I never imagined that the game would work the way it did, even though I trusted its formula," he said in a talk with festival co-director Antonio Santo. And he revealed one of his mantras for other developers: "Never stop asking other colleagues about their work. They don't have to be successful. They probably have some advice."

Eurídice Cabañes, from ARSGAMES, spoke about the power of video games as a tool for social transformation. And he did so with concrete examples that the local industry can also benefit from: "There are millions of unexplored topics in video games: from civil positions to war topics, for example. It is these unique perspectives that allow developments like Spain's to stand out."

Gameloft's ASO expert Claudia Trujillo highlighted the importance of localizing video games in different languages in the mobile markets. Studios should be aware of the importance of cultural differences when localizing titles: "The use of color in any game's text or interface should be considered; some have negative connotations in certain countries".

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