News
05/07/2018
Amazon Go, a store-free physical store
Amazon launches an innovative physical store in the city of Seattle in early 2018. There, no payment box will be added as the product will be added to our virtual shopping cart and the payment will be charged to our Amazon, automatically using artificial visions, sensors and automatic learning technologies.
The store opened in beta mode, that is, only for Amazon workers. Official opening ceremony before Seattl. In public, it was expanded at the beginning of 2018.
Twenty years ago, Amazon's online stores and the great use of technology have been one of its hallmarks. In this way, it carries out a detailed monitoring of the customer's browsing and purchases, by making product recommendations through advertising. The following are some of the innovations: virtual assistant Amazon Echo or their drones for distribution of purchases.
This technology may also be used to sell better and more than to extend its offer catalog. In fact, as Amazon offers its technological infrastructure (Amazon Web Services) to developers, why not offer the technology that makes up this innovative store for the world's best-of-breed shop-makers like Eroski?
Delayed
He had planned the official opening for the beginning of 2017, but eventually ended at one year; He had technical problems twelve months ago.
Amazon has finally been at the headquarters of Seattle, on the street, in Washington State; Workers were tested since December 2016, that is, when the company opened up to join the food sector, and was developing new store models. The "Amazon Go" supermarket covers less than 170 square meters and will have the following products: breakfast, lunch or dinner prepared meals; salads, sandwiches and soft drinks; wines and beers; And some fresh products, such as meat
An application to access
Depending on the video that specified the opening date, customers should use a mobile application to access it; As soon as they leave, they will be able to see the bill of purchase done without going to the ATMs.
The technology used by stores is similar to that used by non-driver cars; It focuses on computer vision, sensors and "deep learning".
According to the company, customers must have two purchases in this supermarket: an Amazon account and the "Amazon Go" application on the iPhone or Android mobile phone recently installed.
Privacy
One of the company's goals is to buy it with greater privacy. The customer does not want a man to show his purchase, but this is also relative, since his data management system knows what he has bought
The feeling that creates this purchasing experience is strange. A trader's shortcomings, a paycheck, or a cash register creates a disturbance when taking the product in the customer and following it. It's not free and it's not a robbery; technology knows the consumer and charges it.
Amazon created this format as an internal experiment. Each client has a QR code, when scanning enters.
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