The population, business and economy are changing and very rapidly. As a result, businesses must develop change and governments, regularizing the so-called platform economy.
Young people are mainly the ones who rent, because of their digital character and especially because they have worse working conditions. The house and cars are rented. For rent and use, such as clothes, trades, software licenses, DIY, swimming pools, etc. Today almost everything can be rented or through a subscription.
Big companies have led the way, like Netflix with 140 million subscribers or Spotify with 108 million. According to the experts, we are on the first sidewalks of this situation. In Spain, the same thing happens little by little. Although we are in favor of ownership here, things are changing and there are already 400 platforms that can use their services in different ways: collaborative, paid for use, etc. Mostly, cars and holiday homes.
Platform economies already account for 1.4% of Spanish GDP and are expected to double by 2025. Three years ago, consultancy PwC said the sharing economy was going to have a turnover of 570 billion, and today the data has been left behind. At the moment, early adopters, Millennials or younger generations are main customers, but little by little 40-year-olds are like this.
For the moment, more is noticeable in cars, housing and clothing. In the news you have some examples about what is happening USA and also in Spain. Things are changing and you will soon have the possibility to rent.