About Adinberri

Adinberri is the auxiliary foundation that implements the strategy of the Provincial Council of Gipuzkoa to maximize the innovation potential in the service of healthy aging. In these 3 years, it has promoted 55 experimental projects, with an investment of 3,275,000 euros. Half of them have a business focus and 80% apply new technologies. Together with Adinberri, the territory wants to be a reference European region in the Silver Economy.

On the other hand, the Provincial Council of Gipuzkoa has accepted the call for Adinberri 2022 Grants, to encourage the challenges of active and healthy aging and the improvement of care and care for the elderly.

The support line has two sub-lines, each with an allocation of one million euros: on the one hand, the promotion of new business opportunities or the "Silverization" of products and services within the framework of the Silver Economy; and on the other hand, developing social, socio-sanitary or technological innovation projects that aim to improve prevention and the care and care of the elderly.

Spokesman Eider Mendoza announced this measure in a speech on October 11. As he recalled, the Provincial Council of Gipuzkoa, through the Building the Future initiative, promotes responding to the essential challenges of our territory, in collaboration with society. "One of the main challenges is to respond to the challenge of demographic change. And for this reason, through the Adinberri strategy, we work to ensure the quality of life of the elderly, active, healthy aging that has meaning and meaning, and promoting the development of a complete life project. Therefore, it is an indirect strategy, aimed at various interest groups and based on the elements necessary for its expansion, and which involves the entire Provincial Council", he stated.

As Mendoza pointed out, the demographic evolution of Gipuzkoa itself, and the commitment to active, healthy aging and sense and meaning, as well as the commitment to develop a complete life project, is a challenge full of opportunities. "This must be answered, and in Gipuzkoa it is being developed through the Adinberri strategy", he said. As he added, the purpose of the call approved today is to strengthen smart specialization (RIS3) in the territory of Gipuzkoa, and to fully respond to the cross-cutting initiative Healthy Aging. "In this regard, it is linked to the challenges related to aging, as well as to the areas of opportunity identified in the framework of the Silver Economy of Gipuzkoa: the home and the environment for longevity, new models of care and care, prevention and promotion of health, healthy aging and active aging of the elderly", he explained. .

More information: www.adinberri.eus

About BerriUp

Founded in 2015, BerriUp is the best State-level accelerator according to the Funcas 2021/2022 report, and has collaborated with private actors such as Adinberri or the City of Gasteiz. Today, it has a network of more than 45 mentors and 36 companies that have participated in its acceleration program at its headquarters in Zuatzu Park in Donostia.

More information: www.berriup.com

About Rural Kutxa

Rural Kutxa is faithful to its business model based on close service and customer advice in 254 offices in the Basque Country, Navarre and Rioja, with 947 employees prepared to help and advise more than 560,000 customers in everything they need, giving this important addition: adding value to the product and service offer.