Entertainment, technology, new trends and lots of fun. This is what OWN Valencia promises, the new festival that will take place in Valencia from July 4th to 7th, 2024 and that will carry on the legacy left by Dreamhack. And the name change has opened up new possibilities for this festival, which will continue at the Valencia Fair. From the latest in games, through digital art and to family plans such as OWN Kids Fest, the biggest event for children in Valencia.

OWN, the acronym Open World Now, aims to increase the demand, quality and number of activities with the aim of giving a new perspective to the world of fairs and festivals, trying to combine digital experience with physical and technology, balancing tradition and fun equally.

For this purpose, it will have more than 30,000 m2 and the basis will be to experience a new way of understanding digital entertainment, to continue placing Valencia at the forefront of technology, avant-garde and content creation. Your favorite YouTubers, concerts and the best food from food trucks, to enjoy the three days of the festival in the best way.

OWN "Open World Now", openworldnow.com, is a unique experience that combines gaming, esports, music, art, fashion, sports and technology in a "phygital" environment, offering an unprecedented connection between the physical and the digital. This festival promises to revolutionize the immersive entertainment experience for a new generation, creating a community that will allow participants to interact, learn and enjoy themselves in a unique ecosystem. And for that, Encom, the leader in the production of esports and game events, has in its organization.

Encom, a leader in the organization of esports and gaming events, is already preparing OWN, the most innovative festival of digital and physical entertainment, which will bring a new twist to the immersive entertainment experience for a new generation when it takes place in Valencia. July 4th and 7th with satellite events planned in other Spanish cities.

With a "phygital" approach, it aims to connect physical and digital experiences from any corner of the world through immersive content, creating an unprecedented community where participants can interact, learn and enjoy in a unique ecosystem.

Esports will be a staple at OWN as two of the country's top competitions, League of Legends Super League and Valorant Rising, will position Valencia as Spain's gaming capital for the three days of the event.

Because the competition will have a special role in its different aspects. From more than 1000 m2 dedicated to Sim Racing with competitions such as F1 and Assetto Corsa Competizione; passing through the Women's Games Cup focused on women's sports; and finally OWN the Bus - the first tournament to be held on the EMT bus - or OWN Kids Fest, an area dedicated to the little ones in the house with puppets, painted faces and musical theater.

There will also be networking, inspiring talks and success stories, as OWN Connect will be launched, a platform that unites the dynamism of the B2C and B2B markets. Companies, opinion leaders, experts and industry professionals will gather to share knowledge with visitors to the festival that opens the door to expansion. Launching new initiatives such as Valencia Game City, with the aim of improving the local esports and gaming ecosystem.

In this way, another big incentive will be more than 100 podcasters and content creators from all over the world who will also come together on their own to communicate, entertain and even reach out to their communities of followers.

Open World Now, an open world of possibilities, experiences and sensations, which will position the capital of Turia as a global technological reference from July 4 to 7.

In short:

- Valencia launches new OWN festival with video games, esports, music and technology

- OWN Valencia (Spain's largest open world of entertainment, trends and technology) will be held in Valencia from July 4 to 7 and will have more than 30,000 m2 of youth, family and city events.

- The exponential growth of video games, the rise of live entertainment, the merging of digital and face-to-face experiences, and the innovative use of emerging technologies will shape OWN's content.

- 60,000 visitors are expected over the several days of the OWN celebration, to which must be added more than a million participants who will participate online following the contests that will take place.

- Tickets and all festival information can be made at OWN Valencia 2024 (openworldnow.com).