At the beginning of 2023, when Microsoft announced the closure of AltspaceVR, it forced those who created their own space in the metaverse to move to other virtual latitudes. That is the case of Orange, which has now opened its store in its virtual reality application, Immersive Now.

In a statement announcing the shutdown of AltspaceVR, Microsoft said, "We want to thank everyone who has used AltspaceVR over the years for bringing such an enjoyable and rewarding dimension to the world." And what could have initially been a hindrance for Orange has turned into an opportunity to revamp its store with new options, coinciding with the update of the Immersive Now virtual reality app.

Goodbye Microsoft, hello Immersive Now

Orange is a pioneer in the metaverse, being the first telecommunications operator to have a store in this virtual space, which can now also be accessed through the mobile screen, without the need for virtual reality glasses, with the renewed Immersive Now application. The Orange store in the Metaverse now offers a more complete shopping experience, with more detailed avatars that enhance the user's sense of immersion.

In this virtual space, the customer can interact with the products, receive personalized attention or watch videos with terminal demonstrations.
Immersive Now is a great 360 entertainment and event platform, developed by Orange and available for IOS, Android and Meta Quest, that allows you to access and navigate VR content for an immersive experience using your mobile gyroscope or VR glasses.

With the latest update, it deepens the offer of immersive content, with more than 100 videos and the option of "co-watching", which allows you to enjoy content with friends in a private room or enter the virtual square together.

This immersion in the virtual world and the ability to interact in real time is possible thanks to Orange's commitment to the deployment of next-generation networks, such as its 5G network or Infinity fiber (via XGSPON), which can reach 10 Gbps. The company invests 20% of its annual revenue to meet the evolving needs of its customers, as they are realized in new services and content.

The company invests 20% of its annual revenue to meet the evolving needs of its customers, as they are realized in new services and content.