PepsiCo

Forbes includes in its list the headquarters of PepsiCo in Álava, a well-known food and beverage group that includes 23 brands. The multinational has a production plant in Etxabarri-Ibiña, on the outskirts of Gasteiz, and has recently been the first of the group to pack 100% recyclable plastic containers. The factory was bought 30 years ago from the owners of the legendary Kas soft drinks company.

In addition, Kas has an administrative department that is being transferred from its old headquarters - in the Gamarra industrial area of ​​Gasteiz - to the Technological Park of Álava.

Pepsico's Chief Human Resources Officer is Belén Moreu in Southwest Europe. The company emphasizes how it wants to adapt "to the reality of the world we live in, both at the company level and at the community and personal level". The goal is defined in "cultural initiatives and management practices and resources, such as the WellMe physical and mental wellness program or the work flexibility and efficiency plan, Work That Works."

This latest work model - implemented in its offices around the world - is that the office ceases to be the main place of work, so that employees can decide together with their bosses which days they will work in person and how far.

Forbes

Forbes is an American publisher. Its main publication, Forbes magazine, is published every two weeks. Its main competitors in the business magazine category, nationally, are Fortune, which is published every two weeks, and Business Week. The magazine is known worldwide for its lists, lists of the richest Americans (Forbes 400) and lists of billionaires.

B. C. Forbes, Hearst's financial columnist, and his partner Walter Drey, CEO of the Wall Street Magazine, founded Forbes magazine in 1917. Forbes provided the capital and name, and Drey provided the journalistic expertise. The original name of the magazine was Forbes: dedicated to people who do and what they do. Drey became vice president of the company, B.C. He became managing editor of Forbes. He held that position until his death in 1954. Forbes was assisted in the last years of his life by his two eldest sons, Bruce Charles Forbes (1916-1964) and Malcolm Stevenson Forbes (1917-1990).

Bruce Forbes took over the magazine after his father's death, and his strength was to streamline operations and business development. During his tenure, between 1954-1964, the circulation of the magazine doubled. However, the increased circulation has a lot to do with the investors and the trust they gave the magazine.

When Malcolm Forbes took over, he didn't run an operation, but he delivered two strategic initiatives that changed Forbes forever. He created an in-house team, instead of using freelance reporters, and published the first article on the list, which has made Forbes famous.