Want to carry a device on your wristband that helps you select foods that are right for your DNA? They have created DnaNudge for this and other challenges.

Your DNA is personal to you, so why not reflect your individuality by customizing your DnaBand? DnaBand is available in a variety of color combinations. Mix it up with DnaCapsule and make your band as unique as you are.
Mix and match to show off your individual style. For workout, going to the gym colorful ... It’s easy to swap the color of your DnaBand. Simply remove your DnaCapsule from the DnaBand and change the color to match the mood or moment.

About the DNA Test

In store: What they need from you is a quick and simple single-use cheek test. It comes in a DnaCartridge patented by DnaNudge and is located in the NudgeBox.

Your single DNA report is uploaded to your app for about an hour, and then all the DNA material is clinically destroyed to maintain your privacy and confidentiality.

Online: They send you an easy-to-use cheek kit - it only takes a minute to use - and then return it to the kit using a prepaid envelope. Once they are returned, they are processed in the store and the results will be uploaded to your app.

This whole process usually takes about 5 working days. All DNA material is clinically destroyed to maintain your privacy and confidentiality.

Food package

Nutrition test + DnaBand + DnaCapsule + charger: £ 120 (with standard white DnaCapsule); £ 130 (color with DnaCapsule). DnaBand colors are available.

The DnaBand, which is soft and adjustable to the touch, comes in two sizes, small and large.
The anti-slip DnaCapsule - standard white (120 euros) or 5 exciting colors (130 euros) - and comes with a USB charger.

Small changes, positive results. Behavior change is difficult, but what if the answer is in your DNA? When you’re shopping, say goodbye to impossible diets or good intentions, and hello to realistic, doable, and personal DNA-based recommendations. That's DnaNudge.

Reliable

Professor Chris Toumazou, CEO, is a multi-award winning inventor, innovator and technology entrepreneur with more than 80 patents issued in the field of consumer health and microchip technology. He is Professor of Engineering at Regius (Royal) London and Founder of the Imperial College Institute of Biomedical Engineering.

For her part, Dr. Maria Karvela is a co-founder. Karvela is a biologist, geneticist and leukemia researcher. Carvel’s geneticist, biologist, dietitian and team of in-depth software engineers created the world’s first database to map genetic traits with ingredients in individual food and beverage products, opening a new era of personalized DNA purchases.

"Each of us is genetically unique and our DNA determines what foods are good or bad for us. A single size does not suit all and general recommendations may not be right for you," the company says.
“At DnaNudge we allow you to use your own DNA, your biology, to inform you about your daily choices - it makes your health personal,” they add.

“We all want to personalize in every choice we make, and the best way to really personalize your choices is to use your DNA to guide you.

How it works

1. 1. Scan products: It turns red or green to tell if it’s a good match for your biology.
2. 2. Keep your inactivity: When you sit for too long, it becomes amber.
3. 3. NudgeMatch with friends to see what DNA features you have in common.
4. 4. With the NudgeShare family, helping you select the right products for the whole family in the weekly store.

More information:
www.dnanudge.com