The beauty of simplicity

Connect AirTag to your iPhone or iPad instantly with one-touch setup. Enter a name for your AirTag, place it on the object you want to locate, and you're done. You can also receive AirTag notifications on your Apple Watch.

Long battery life

The AirTag is designed to last more than a year with a standard battery that you can easily replace. Your iPhone will let you know when it's time to change it.

No fear of water

Imagine you put an AirTag on your keys and they fall into a puddle. Or you see water spilling over them. Nothing happens. AirTag is waterproof.

Put your stamp on it

When you purchase your AirTag at apple.com/mx or the Apple Store app, you can personalize your initials with an emoji or two. It's easy and free, and adds a fun touch to your device.

More colorful. More fun. More yours

AirTag is available individually or in a four-pack. And it's easy to attach to anything with Apple's colorful keychains and tags. Searching for something lost has never been so entertaining.

One app to find everything

The Find It app helps you easily locate your Apple devices and items with an AirTag. It also keeps you in touch with your family and friends. It works on iPhone, iPad and Mac, even when your lost device is offline, and protects your privacy every step of the way.