gadgetWorld

DJI Avata, the new upcoming drone (II)

DJI

SZ DJI Technology Co. (doing business as DJI) or DJI Sciences and Technologies Ltd., is a Chinese technology company headquartered in Shenzhen, Guangdong, with factories around the world, and is the world's leading manufacturer of unmanned aerial vehicles (UAVs) the so-called "drone") for aerial photography and videography. It also designs and manufactures gyroscope cameras, action cameras, camera stabilizers, flight platforms, propulsion and flight control systems.

DJI is the market leader in the civilian drone industry, accounting for over 70% of the global drone market. Its drone technology has been used worldwide in the music, television and film industries, including K-pop music videos and videos. The sets of Emmy-nominated television productions such as The Amazing Race, American Ninja Warrior, Better Call Saul and Game of Thrones.

In 2017, DJI won a Technology and Engineering Emmy Award for its unmanned camera technology, recognized for excellence in creative engineering, offering directors and filmmakers an affordable and accessible platform to create low-altitude aerial footage, opening up creative possibilities and simplifying different aspects of some television programs.

Since 2015, DJI has also sponsored the RoboMaster Robotics Competition, an annual robot battle tournament held at the Shenzhen Bay Sports Complex, featuring mechatronics student teams from universities around the world, with a total prize pool of up to USD 600,000. The winning team will take home $75,000 (before taxes) and potential job offers from DJI for their members.

The company was founded in 2006 by Frank Wang. Wang moved to Hong Kong in 2003 after enrolling in a bachelor's degree at the Hong Kong University of Science and Technology (HKUST). He received HK$18,000 (US$2,300) from the university to conduct research and develop a drone in 2005. Wang founded the company in 2006 from his dormitory at HKUST.

On December 20, 2020, the United States announced that it was blacklisting DJI33 from doing business with the country. The company has been part of Huawei's list to block North American technology in Chinese products. Affected companies will have a very difficult time selling products or parts on US soil.

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